The globalization of the market economy has caused many internationally renowned down jacket brands to flock to the Chinese market. Down jacket brands are not only competing with domestic apparel brands, but also competing with international brands. Foreign brands of down jacket products display their own unique methods and store image, allowing consumers to know which brand they are when they look at the store decoration and display. Paying attention to the terminal image of the store and grasping the details of the display are important weights for their brand competition.

Down jacket is a single product of the clothing category. This type of product is highly sensitive to fashion. Generally, it will be largely eliminated after a season is popular. Obviously, the display design of seasonal down jacket products has an impact on the sales of down jackets. Metaphorical. Chinese down jacket brands should pay attention to experiential display design. Designers study different experience display of down jacket products according to the brand’s target customer groups, and create their own brand unique in terms of brand culture, brand image, brand spirit, promotion, etc. Experiential display.

The development of down jackets to the present, the market still has a lot of room for development. There are regional differences in the design and display of down jackets. The differences in design are mainly manifested in the difference in fabrics, styles and down filling, and the display is mainly reflected in the regional culture. And consumer behavior. In foreign countries, the experience display design of down jackets has been relatively mature. Each brand has its own unique brand culture and characteristics, and retains classic products with traditional crafts and materials. With the development of society, it combines the application of new materials and technology, from product design to display marketing, to achieve interactive consumption with consumers, making shopping an all-round physical and mental experience.

From the point of view of craftsmanship and materials, each down jacket brand has its own unique material as the leading factor. The material not only shows the beauty of the down jacket itself, but also shows the characteristics of the down jacket and the designer’s perceptual experience. The materials bring richness to consumers. The physical and mental experience is the core part of down jacket products. From the perspective of the development of new materials and technology, foreign down jacket brands are aware of the advent of the experiential consumption era, and consumers’ shopping behavior has evolved from physical to virtual and intelligent. In China, experiential display is still in the initial stage of development. Many companies have not yet entered a stable experience era. The market mainly relies on price wars and lags behind foreign brands in product design and brand experience, making consumers unable to find it. Unique and pleasant shopping environment.

The experience display of down jackets differs in design style due to different brand positioning and cultural stories. Rui Niu Garment specializes in custom production of down jackets. There are many styles and types of down jackets. The display focuses on the brand’s cultural history and classic charm. Follow us to start customizing down jackets and learn more about down jackets!