The development of down jacket products is not only a simple function of keeping warm, but also a competitive period to create a personalized experience for consumers. According to preliminary investigation and analysis, the experience display of down jacket products is designed by the brand, but it is limited to a few clothing brands.

The experiential display store has changed the traditional marketing model, facing the so-called “second-generation store” and “flagship store” consumers have become accustomed to. In today’s experience economy era, consumers are more inclined to bring emotions to themselves when shopping. The terminal environment that feels the demand makes consumers psychologically identify with the culture and connotation of the down jacket brand. Down jacket brands should think that in order to maintain stable and lasting development on the road of future clothing development, we must follow the trend of the times and increase the concept of experience consumption. Go further. The experience display research of down jacket products provides the following theoretical basis for the implementation of the down jacket brand laboratory.

Homogeneous competition in the down apparel industry is quite serious. Companies ignore brand culture and positioning. There are no differences and characteristics of down jacket products, and no attention is paid to the display design of the mall terminal. Down jackets are a seasonal commodity and are lucrative. Companies can say that they like down jackets very much and are full of resentment. Therefore, the display terminal of down jacket products needs to create a sense of value and sell as soon as possible.

The concept of experience display design came into being with the development of the experience economy era. The display designer should perfectly integrate the product with the environmental atmosphere, create an atmosphere based on the theme design, let the display promote market sales, and make the display an important means for enterprises to obtain economic benefits. Therefore, we urgently need to seriously study the factors that affect the design of experience display and how to make better use of the experience, so that the design of experience display can better serve the lives of enterprises and consumers.

Experiential consumption is a relatively new theoretical concept. There are few researches on the application of empirical theory in down jacket product display. The editor analyzed the display elements of down jacket experience display design in different sales environments, and provided relevant theoretical basis for enterprises to carry out experience display.